You can not play jacks or jump rope a lot more now, young girls flock to spas like Sweet & Sassy, which offers twelve and younger in September How young? As the receptionist said: "As long as they are potty trained."
Here's what the company says about herself. "Sweet & Sassy is the ultimate salon, spa and party place, specializing in girls celebrate with a child-friendly walkway, pink limo party, pop star and princess parties, and aRange of spa-style for the child in the audience is tailored to our rapidly growing franchise based in the popular destination quickly and pampering party for the next generation of American girls. . . Unique features include a colorful, soft mini pedicure pit, a reverence only for ear-piercing in the area, and an enlightened party girls wowing area full of land, takeoff and landing and a reflective disco ball. The latest must-have products are available for tweensSassy in the Shoppe. . . "Oh, yes, kids can get to cut hair cuts there, too.
As they say, Sweet & Sassy, you can choose à la carte or opt for a package, such as "Diva for a day" and go "Pampered Princess". Meanwhile, their "unforgettable parties" are complete makeovers in fashion and modeling on the runway shows "the hottest designs." You get the idea. Popular, yes, and not just girls who are full of praise. Take, for example, the review online: "I had my daughter Renee7 Birthday to Sweet & Sassy. The theme pop star is so funny! The girls had fun, doing nails, makeup, hair and karaoke singing. LIMO is a must-have indulgence, even if it is only one way! "
Countless other glowing testimonials reflect the enthusiasm that his mother, so it's no wonder that business is booming. In fact, the company estimates that between the child and focused industry has already brought in $ 5320000000 and is growing rapidly.
Sun attention. The NPD Groupestimated that the cost of eight to twelve-year-old girl more than $ 40 million dollars a month on beauty products. And as Newsweek's Jessica Bennett, how surprising are the results of market research Experian: 43% from six to nine years lipstick or gloss use, 38% use hair styling products, and 12% use other cosmetics. Meanwhile, stores are now selling bras for seven years, the representation of fixed-Playboy bunny and track suits, "Juicy" emblazoned on the back.
JennBerman, Ph.D., family therapist and author of A to Z Guide to Raising Happy, confident children, who said recently that recognize The Early Show Maggie Rodriguez, "One of the things that parents must ensure that the company sending a message to girls, especially, what is their value to be beautiful, thin, and as hot and we really do not need to think about our five year old girl, what they are. "
And for parents, often their daughters to spas, such as Dolce &Sassy is, remember this warning: "Playing dress-up or go to the salon for a special occasion such as birthday, not a bad thing, but when a child begins to go for regular manicures, pedicures and facials, is problematic. "
